On Nov. 26, 2006 at a press conference in Los Angeles, guess who said this: "We will challenge and urge all artists and comics to stop using this word. What other group is subjected to such a degrading terminology?"

And then guess who called for this action: Go ing after TV networks, film companies and comedians, demanding that they stop using the word? Boycotting sales of the DVDs of the seventh season of "Seinfeld?" The speaker, of course, was Jesse Jackson. The offender who dared utter the dreaded N-word was comedian Michael Richards.

Now we hear that Jesse did a Richards-like imitation with the N-word in his infamously unguarded open mic dig at Obama on Fox.

Jackson’s pound of Richards and saber-rattle of the entertainment business was strong stuff. In fact, it was vintage Jackson -- a denunciation of the N-word, railing against the entertainment industry and entertainers for their racial insensitivity, and, of course, a threatened boycott. Jackson was riding tall on his moral and racial high horse at the time and had thousands revved up to go after Richards and anyone else who used the N-word.

The problem is that the “anyone else” Jackson had in mind was not simply a white bit-part comedian and some off-color comics and filmmakers, but any and every black that used the word. Jackson would settle for nothing less than a total ban by blacks on the N-word.

Jackson’s press conference tirade against the N-word was hardly the first time he had hit the warpath against it. He had spent years lecturing, hectoring and admonishing blacks to dump the word from their vocabulary.

So that makes his N-word slur even more unpardonable than if had come from a rapper or comic. They’re trying to make a buck off of using the word as cutesy shock value, so at least there’s logic, commercial and twisted logic -- but logic nonetheless -- to their spew of it. In Jackson’s case, that doesn’t apply.

He committed two serious offenses in casually and recklessly using the word. Though he didn’t call Obama the word, by knocking him (“cut off his nuts”) and tossing in the word to describe blacks who Obama allegedly offended, Obama by inference became an N-word too. Jackson’s bigger offense was his tar of blacks with the word. If a white celebrity, personality or politician slandered and disrespected blacks with the word, guess who would be the first person to charge the barricades demanding their head and then that they be banned in Boston for perpetuity? The chances are pretty good that Jackson would have gotten their head and the ban. But in this case, the famed personality that offended with the word is not a white notable, but Jackson.

So what should we do about him? He’s already apologized to Obama, and since Obama wasn’t the target of Jackson’s loose-lip slur, Jackson should immediately apologize to blacks for not only trashing them, but also apologize for his hypocrisy. That’s not all. Since Jackson called for a boycott of the DVD’s of "Seinfeld" for Richards N-word offense, then turnabout is fair play. In this case, listeners to Jackson’s national radio show should consider a brief tune out of the show to show that the N-word -- no matter whether it drips from the lips of a tired white comedian, gangster rapper, black blue-room comedian, radio shock jock, or a one time civil rights icon -- is just as offensive as ever.

Jackson has taken a much-deserved hit for his intemperate personal rap of Obama. Now he should take an even bigger hit for his far-worse racial rap of blacks and, in the process, himself.

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Earl Ofari Hutchinson is an author and political analyst.